Introducing the New
Clan MacGregor Packaging
A more prominent Lion’s Head crest design, symbol of the Clan Chief Sir Malcolm MacGregor, pays a greater tribute to the Scottish clan of Clan MacGregor.
Introduction of a simpler, more premium, black and gold look ensures better standout on shelf and higher quality perception. To further emphasise this change, the surface area of gold has been increased on the bottle label.
The white and gold Clan MacGregor logo has been redrawn and will assist standout amongst competitors.
Overall, both the bottle and carton employ a refined use of foiling, embossing and varnishing, resulting in a more premium look and feel and higher visibility.